The pressure is constant. Whether you're leading sales, marketing, customer success, revenue operations, or driving insights from data—if your role ties directly or indirectly to revenue growth, you know the weight I’m talking about. Targets. Timelines. Trade-offs. And often, a…
In Nigeria’s increasingly competitive business landscape, where SaaS, fintech, edtech, and service industries are growing rapidly, there's one recurring issue that’s silently sabotaging growth: siloed revenue teams. Sales is pushing hard to close deals, marketing is chasing vanity metrics, and…
It is not uncommon for the lines between marketing and product teams to blur. Actually, the best possible situation, I imagine is for both teams to be working in tandem — like two peas in a pod- But as someone…
There is a fairly popular saying which coincidentally is the title of a book by Seth Godin “All Salesmen are Liars”. I find it both funny and hard to believe (of course, I am a salesman). The truth though, from…
